The media and entertainment industry is under immense transformation with the digital media taking center stage across all major platforms. This ranges from print, TV, films, advertising, gaming, animation, radio and music. A core revenue generation avenue is made through the digital media which is not only associated with the additional distribution platform. There are various organizations which are increasingly open with the adoption of the different digital strategies.
The business models and economic aspect that need to succeed in the digital landscape have become challenging. There is the need for a major shift in the mindset and approach especially due to the stiff nature of competition and the dynamism of the market place.
Core Areas for AI and Automation
There are various fields which are affected with the increased usage of AI. Here is a list of the core areas which are largely affected with the continued growth of automation and AI
This deals especially with the unstructured data which makes it ideal for speech, image, video and text analytics. There exists various media houses which depend on the advance analytics while using the various parameters for customer data. Demographics, current trends and market scenarios are captured here.
This in addition to the incorporation with the AI-based content for improvement of the dynamic ad insertions are part of the offerings. This has majorly cause the enhanced contextualization for the customer experience especially through intention, trigger, context and insight that is used to enrich the customer experience through the use of AI.
Cognitive technologies help in facilitation for turning a significant and unstructured part of the user information. This forms part of structured, meaningful and correlated data which is further placed into categorized databases. To get more monetization, there is the use of the different firms for provision of unique insights for getting higher levels of engagements which attracting and improving the targeted content.
AI is used in the development of AR/VE which is interactive content which is based on the storyline and the content’s themes, gaming and events. With the 360 degree view of the live event, it is captured and enhanced through the use of the different AI techniques to offer viewers with a feel of the event.
The state of personalized shopping experience is enhanced further with the use of AI. It leads to the facilitation for creating VR sport events, proactive engagement and fantasy leagues for viewers that causes predictive merchandise option for the organizers. Predictive analysis for AI has been helpful for organizers especially with pitch reports, weather reports and crowd reports.
There is additionally the application of AI as part of movies for conducting visual analysis used for tracking emotions in addition to audio analysis for music and tone of voice.